This Guide is the result of 350 hrs of learning and experimentation to test the boundaries of blog functionality, scope and capabilities. I myself began this process as a total newbie about six months ago � which likely shows in gaps and na�vet� � but I have been aggressive in documenting as I have gone. The learning from my professional blog journey, still ongoing, is reflected in these pages.
This Guide addresses about 100 individual �how to� blogging topics and lessons, all geared to the content-focused and not occasional blogger. More than 140 citations from more than 80 experts provide additional guidance. The Guide itself occupies 80 pages. It is all free.
— Michael K. Bergman, �Comprehensive Guide to a Professional Blog Site: A WordPress Example,� A Guide Book from the AI3 Blog Site, September 2005, 80 pp.